An affordable, embedded Delighted alternative

Two different shapes of the same NPS question

Delighted is an established NPS and customer-experience platform. Its core model is outbound: you send the 0–10 “how likely are you to recommend us” question to people over email and SMS, then it rolls responses up across channels into trends and reports. It’s built for teams running a structured CX program, and it’s priced for them.

widgetful asks the exact same NPS question, but from the other direction. Instead of mailing a survey out, you embed it on your own site or app — in the dashboard a customer is already using, on the page after checkout, inside your help center. You paste one script tag and NPS scores stream into a dashboard. Same 0–10 scale, same promoter/detractor math, completely different distribution. That difference — embedded vs. outbound — is the whole decision, and it’s why the “cheaper Delighted” framing undersells what’s actually going on.

Why “affordable” and “embedded” go together

Email and SMS programs cost money to run no matter who builds them — deliverability, contact lists, send volume. A platform built around that naturally prices around team seats and contact counts. widgetful skips the outbound channel entirely, so the economics are different: ingestion runs at the edge on Cloudflare Workers, which is fast and cheap at any volume, and that shows up in the pricing.

• A real free tier. $0 forever — 1,000 responses a month, 90 days of history, up to two widgets or forms, no card required. You can stand up a live NPS widget and read real scores before you ever talk to sales, because there is no sales.
• Flat pricing, full catalog on every plan. Pro is $29/mo (less on longer cycles) for 50,000 responses a month, unlimited history, unlimited widgets, your own custom domain, and webhooks. You pay for scale, history, and polish — not to unlock features.
• Cookieless by design. The embed sets no cookies and does no cross-site tracking, so there’s nothing to bolt onto your consent banner. For an on-site survey, that’s a genuine privacy and compliance win.

How it works

There’s no build step, no plugin, and no server to run. You create an NPS widget in the dashboard, then paste one snippet just before </body>:

<script src="https://cdn.widgetful.com/w.js" data-key="pub_yourkey" defer></script>

That’s the whole install. The embed is tiny vanilla JavaScript, loaded with defer and served from the edge at cdn.widgetful.com, so it doesn’t slow your page down. It works on plain HTML, Rails, Next.js, WordPress, Shopify, or a static site — if you can paste a tag, you can run it. The public embed key is write-only; security is an origin allowlist plus rate limiting rather than a secret you have to hide.

Prefer to skip the clicking entirely? A coding agent (Claude Code, Codex, and friends) can do the whole setup over the API — create the account, build the NPS widget, and verify the install — from a single prompt, using the machine-readable docs at /install.md and /llms.txt. Either way, see the full install and API docs for details.

Side-by-side: Delighted vs. widgetful

The honest read: those aren’t better-and-worse columns, they’re different jobs. Delighted’s multi-channel rollups are a strength precisely because it’s an outbound platform. widgetful trades that breadth for a tiny, embedded, flat-priced footprint.

Concrete cases where the embedded version wins

• In-product NPS for a SaaS app. Drop the widget into your logged-in dashboard so active users rate you in context, the moment they’re actually using the thing — no email open rate to fight, no list to maintain.
• Post-purchase on a Shopify or e-commerce store. Show NPS on the order-confirmation page while the experience is fresh, instead of waiting days for a follow-up email that may never get opened.
• Docs and help-center sentiment. Embed NPS at the bottom of your documentation to see whether your support content is actually building loyalty, and pair it with a quick “was this helpful?” feedback widget on the same pages.
• Lightweight relationship tracking for a small team. If you don’t have a CX department and just want a recurring on-site score with trends, an embedded widget is far less machinery than a full outbound program.

What you get with NPS in widgetful

The NPS widget isn’t a stripped-down checkbox — it does the analysis you’d expect:

• The standard score. Promoters minus detractors as a percentage, tracked over time so you can see the trend, not just today’s number.
• A 0–10 histogram so you can see the actual distribution behind the score — a 30 made of 9s and 2s is a very different business than a 30 made of 7s.
• An optional follow-up comment, which you can choose to ask only from detractors so you capture the “why” where it matters most.
• Per-page attribution. Every response records which page it came from, so you can tell whether your pricing page and your docs are earning the same loyalty.
• CSV export and webhooks (webhooks on paid plans) so the data can flow into your own warehouse or tools.

And because every plan includes the full catalog, the same account also gives you polls, hosted contact forms, and email capture — so your one feedback layer can do more than NPS without a second vendor. If you want the deeper tour of just the score, the dedicated NPS survey tool page goes further.

How to get NPS data you can actually trust

• Ask at the right moment, not on page one. Embedded NPS shines when someone has a real opinion — after they’ve used a feature, completed a purchase, or read a doc. Don’t fire it on a first-time visitor’s landing page.
• Don’t over-ask. NPS is a relationship metric, not a per-click one. Showing it constantly inflates noise and annoys people; a calm, occasional prompt gets you cleaner signal.
• Always read the histogram, not just the headline. The single number hides the shape. Two products with the same score can need opposite fixes.
• Capture the “why.” Turn on the follow-up comment — ideally for detractors — so each low score arrives with a reason attached.
• Watch the trend over absolute value. Benchmarks vary wildly by industry; your own line moving up or down is the honest signal.

When Delighted is the better choice

We’d rather you pick the right tool than the cheaper one. Delighted is the stronger fit when:

• Your program is fundamentally outbound. If reaching customers means email and SMS — people who aren’t logged into anything you control — that’s exactly what Delighted is built for, and an embedded widget simply can’t reach them.
• You need true multi-channel rollups. Surveying across email, SMS, web, and more and combining it into one CX view is core to Delighted and out of scope for widgetful.
• You live in deep CRM and enterprise workflows. Routing responses through established CX tooling, large integration ecosystems, and team-wide programs is where a mature platform earns its price.

If that’s you, widgetful isn’t trying to replace it. If instead you want an embedded, cookieless, flat-priced NPS that lives on your own pages, that’s exactly our lane — and you can compare the broader picture on our customer feedback tool page.

FAQ

Is widgetful a drop-in replacement for Delighted?

For the embedded, on-site half of an NPS program, yes — same 0–10 question, same promoter-minus-detractor score, trends, histogram, and comments. For outbound email/SMS surveys and multi-channel rollups, no. If your NPS lives in your inbox rather than on your site, Delighted remains the better fit.

Can widgetful send NPS surveys over email or SMS?

No, and that’s deliberate. widgetful is an embedded widgets and hosted-forms platform — the survey renders on your own pages. Skipping outbound channels is a big part of why the pricing is flat and the free tier is real.

How is the NPS score calculated?

The standard way: the percentage of promoters (9–10) minus the percentage of detractors (0–6), with passives (7–8) counted in the base. widgetful tracks that score over time and shows the full 0–10 histogram behind it.

Will it slow down my site or need a developer?

No to both, in practice. The embed is tiny vanilla JavaScript loaded with defer from the edge, and install is one script tag before </body> — no build step, plugin, or server. Anyone who can paste a snippet can do it, and an AI coding agent can do the whole setup over the API.

Is it really cookieless? What about consent banners?

Yes — the embed sets no cookies and does no cross-site tracking, so there’s typically nothing extra to add to your consent flow. See our privacy page for specifics.

What happens when I outgrow the free plan?

You move to Pro at $29/mo for 50,000 responses a month, unlimited history, unlimited widgets, a custom domain, badge removal, and webhooks; Business is $99/mo with team roles and SSO. The full widget catalog is on every tier — you’re paying for scale and history, not features. The full breakdown is on the pricing page.

Can I run more than NPS from the same account?

Yes. Every plan includes the entire catalog — yes/no feedback, multiple-choice polls, hosted contact forms, and email capture — so the same install can power your whole on-site feedback layer instead of one isolated survey.

Comparisons reflect our understanding of Delighted’s publicly described features and product positioning as of mid-2026, and we deliberately don’t quote its prices here — check delighted.com for current details. widgetful’s pricing and features are described as of mid-2026.

Try it on your site

Create a widget, paste one snippet, and watch responses roll in. The free plan is genuinely free — 1,000 responses a month, no card, live in about a minute.

Start free See pricing

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